ST PAULS/BYB forges ahead with digital marketing

Bandra : The department of Marketing and Sales, St PAULS/BYB, Bandra, has witnessed a steady growth in its day-to-day transactions ever since it entered vigorously into the different digital platforms with its promotional activities. The Director of the department, Fr Sunil Varghese,  feels  that it is high time that we more and more use the digital platforms for  the distribution of our products although the immediate outcome may not come up to  our expectations. A brief review of the last quarter of the year shows that the department has reached certain stability and consistency in this area of marketing and sales. Fr Sunil, in addition to this, has prepared an extensive plan of visiting some of the selected cities and institutions across the country during the coming months with the objective of strengthening and consolidating the network of our contacts and to promote further some of our current and best-selling titles such as Catechism, Values in Action, Digital Wellness, etc. It is very encouraging to note the positive results coming from our website promotion and the updated digital checklist. The Director is all praise for the dedicated staff of the department whose team spirit and commitment are the secret behind the current success story of the department.